May 2019

by Dara McBride|30 May 201909 December 2019|Content Marketing, Marketing, Marketing Insights, Media, Social Media, Social Media Tools

You own a small business and want to try video. Where to begin? As business owners look to incorporate more and more videos into their marketing strategies—and report positive results—you may be wondering how video can fit into the marketing plan...

Your Messy Inbox

by Dara McBride|28 May 201909 December 2019|Email Marketing, Marketing Insights

It’s been said that a messy desk is a sign of genius. OK, so what does a cluttered inbox mean? As personal notes, promotional messages, invitations and subscriptions flow in every hour on the hour, our inboxes quickly fill up. According...

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Yes, You Can Use Video on LinkedIn

by Dara McBride|23 May 201909 December 2019|Event Marketing, Inbound Marketing, Leadership, Marketing, Marketing Insights, Promotion, Social Media, Social Media Tools

Everybody’s on LinkedIn—even celebrities are on this social platform known for networking. And while this may not be the platform you go to for fun, it is the platform you should be on for professional connections. According to numbers from LinkedIn’s Sophisticated...

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4 Quotes to Inspire Your Entrepreneurial Habits

by Dara McBride|21 May 201906 December 2019|Leadership, Marketing, Marketing Insights, Thought Leadership

Resilience, curiosity, focus and follow through—the skills required to be an entrepreneur are good ones to have no matter what industry you’re in, and no matter whether you own your own business. Working with an entrepreneurial outlook can be beneficial...

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Make a Splash with Live Video

by Dara McBride|16 May 201906 December 2019|Event Marketing, Inbound Marketing, Marketing, Marketing Insights, Media

When you aren’t sure how exactly to use a new tool or platform, sometimes it’s best to jump right in. For those who haven’t tried incorporating a video strategy into their social media and marketing routines, or don’t feel like...

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3 TEDTalks to Pique Your Social Media Curiosity

by Dara McBride|14 May 201906 December 2019|Leadership, Marketing, Marketing Insights, Public Speaking, Social Media, Thought Leadership

As marketers, we love to think about why and how. How can we connect with this group? Why is this connection special? It’s important to stay sharp and remain open so we can absorb all the information and data. At...

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Inspired to Go Viral

by Dara McBride|09 May 201906 December 2019|Leadership, Marketing, Marketing Insights, Media, Thought Leadership

When it comes to going viral, there’s a certain X factor that remains unknown. Sometimes, it seems that going viral isn’t something that one so much achieves as inadvertently accomplishes. It’s as if, suddenly, it’s happened to you! Even more...

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Don’t Forget These Personalization Tips

by Dara McBride|07 May 201906 December 2019|Adevertisement, Content Marketing, Email Marketing, Marketing, Marketing Insights, Social Media

Data, data, data. People crave a personal connection online and in the real world. Thanks to the wealth of social media and marketing insights we’re now able to collect, we can easily innovate to customize the user experience in ways...

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