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Turn Your Call to Action into the Perfect Invitation
by Dara McBride|April 02, 2019|Use Your Words
Think back to a time a friend invited you to do something. You might have agreed immediately, or you might have felt a little hesitant. Why? In online marketing and communications, we’re always inviting our friends and followers and clients...
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Why People Unsubscribe and How to Keep Them Engaged
by Dara McBride|March 30, 2019|Use Your Words
Understanding why people unsubscribe and how to keep them engaged. If marketing is all about building relationships, marketers better be prepared to face rejection—and know what to do to get that second date. Every email sent, every update tweeted, and...
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