Public Relations

Word Your Perfect Pitch by Thinking About Actions, Senses

by Dara McBride|August 16, 2021November 14, 2024|Use Your Words

There are only so many ways to explain what we do. Or are there? Consider the vocabulary you use to finesse the words in your perfect pitch. There’s often direction on what a perfect pitch looks like – but what...

Too Big? Too Small? Rightsize Communications for Success

by Dara McBride|May 17, 2021November 14, 2024|PR & Crisis Communications

From workplace dynamics to online discussions, how do you know if you are in the perfect place? Humans are always looking for the right fit, including in our communications strategies and companies. We want our messages to land with ease,...

Thoughtful businessman using laptop while working in office

Positioning Your Credit Union as a Thought Leader

by Dara McBride|January 25, 2021November 14, 2024|Financial Institution Marketing & Advertising

Wouldn’t you like your CU to be known for innovation, leadership, and talent? As community-minded organizations, credit unions can naturally break out as thought leaders. This buzzy term fits right in when it comes to credit unions and their missions...

Raise Your Hand: Send Your Perfect Pitch Email

by Dara McBride|December 14, 2020November 14, 2024|PR & Crisis Communications

A pitch email is your shot to say hello. Here’s how to get it right. What are the ingredients to a perfect pitch email? As short as these missives can be, they can feel extremely challenging to write. Meanwhile, it...

How Can Marketers Be Helpers in Uncertain Times

In Times of Crisis, Understand Your Audience’s Needs

by Dara McBride|March 17, 2020November 14, 2024|PR & Crisis Communications

In times of crisis, it’s especially important to understand what your audience wants.