Public Relations

Selective Focus Photography of Magazines

Add Public Relations to Your Credit Union Marketing Toolbox

by Dara McBride|May 03, 2021January 03, 2022|Public Relations

With social media blurring the definition of traditional public relations, how can smart PR elevate your credit union? In the communications toolbox, public relations could be one of the best tools for your credit union. But, it’s also a tool...

Should you use a virtual background on your next video call?

Pros and Cons of Using a Virtual Video Background

by Dara McBride|May 19, 2020July 10, 2020|Event Marketing, Public Relations, Public Speaking

A virtual background can serve as a fun icebreaker or become a silly distraction. So, should you use one on your next video call?

Public Speaking? Don’t Be So Hard on Yourself

by Dara McBride|May 13, 2020May 14, 2020|Event Marketing, Public Relations, Public Speaking

If you’re worried about public speaking, you shouldn’t be so hard on yourself—you might be doing a better job than you think.

3 Tips for Credit Unions on Social Media

Social Media Presence for Credit Unions

by Dara McBride|May 09, 2020March 26, 2021|Credit Union Marketing, Public Relations, Social Media, Social Media Tools

Credit union social media requires some extra care, forethought, and planning. Here's how to cover your bases and have a human presence on social media.

Advertising Is More Important in a Crisis

by Dara McBride|April 08, 2020October 19, 2022|Advertising, Consulting, Public Relations

Good marketing is more important than ever.

Polish Your Communications in Minutes

by Dara McBride|March 18, 2020April 08, 2020|Content Marketing, Email Marketing, Marketing, Promotion, Public Relations, Social Media

If you can’t put your best face forward, it’s time to put your cleanest copy.

How Can Marketers Be Helpers in Uncertain Times

In Times of Crisis, Understand Your Audience’s Needs

by Dara McBride|March 17, 2020June 12, 2020|Advertising, Crisis Communications, Public Relations

In times of crisis, it’s especially important to understand what your audience wants.

Who to Call? Google My Business Tells You

by Dara McBride|February 13, 2020March 26, 2021|Advertising, Marketing, Public Relations, SEO, Websites

Google My Business should help you stand out in online searches and make it easy for customers to choose your services and connect.

Make It Easy to Respond to Emails

by Dara McBride|February 06, 2020February 11, 2020|Email Marketing, Marketing, Public Relations

Is email your love language? Whether spouse to spouse or client to client, communication is key in a relationship. It’s important to know someone is listening, feel heard and understood, and process information to move forward in healthy and productive...

Understanding Inbound vs. Outbound Marketing Differences

by Dara McBride|January 14, 2020June 12, 2020|Content Marketing, Email Marketing, Inbound Marketing, Marketing, Public Relations

We may be emailing, blogging, tweeting, or cold calling, among other communications. That’s why it’s important to understand fundamentals like inbound and outbound marketing.

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