January 2020

Conversation bubbles
When It’s Okay to Read the Comments
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A sounding board, an echo chamber, an audience, a support group. Depending on who you are and how you communicate, you may define social media platforms differently.
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What are social technographics?
Social Technographics: Ladder to Social Media Success
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Imagined as a ladder, each social technographics rung represents another step up into how invested you may be in your online presence.
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Rainbow pencils
Establish Yourself on Social Media and Build Connections
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Picture this: You’re an emerging leader in your field. (Not so hard to do, right?) You’re passionate about your field and dedicated enough to pursue opportunities to gain additional skills. You hear about an incredible opportunity that will help you...
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“If you want to be happy, set a goal that commands your thoughts, liberates your energy, and inspires your hopes.” - Andrew Carnegie
You Can Do It! Never Give Up on Your Goals
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Whether looking to master a new subject, improve your business, or make a personal change, goal-setting is the first step in your journey to success.
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Chess board
Plan Ahead for Success as a Social Media Manager
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Even if you are someone who thrives in fast-paced environments and loves to discover new platforms, you may still feel a little lost or confused from time to time.
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Inbound vs. Outbound Marketing
Understanding Inbound vs. Outbound Marketing Differences
We may be emailing, blogging, tweeting, or cold calling, among other communications. That’s why it’s important to understand fundamentals like inbound and outbound marketing.
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email marketing envelope icon
Email Marketing: 3 Ways to Sharpen Your Campaigns
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How can your emails take on a new life in 2020? Even as technologies shift and new platforms emerge, checking email is the top activity on the internet.
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Rocket shooting off into the night sky with yellow moon in the background
Set Your ‘Big, Hairy, Audacious Goal’ in 2020
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What do you want to accomplish in 2020? Here are three quotes that inspire us to shoot for the moon.
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social media domination
Want to Dominate Social Media Marketing in 2020?
Welcome, 2020! As we look ahead and aim for a successful year online and in inboxes, here are five strategies that companies will need if they are to dominate social media marketing in 2020. Embrace multi-platform social marketing This is...
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