Design & Visuals

Person With Difficulty And Questions In Studies

Marketing Expertise Makes Fake Brands Feel Real

by Dara McBride|March 29, 2021November 14, 2024|Design & Visuals

Are your eyes deceiving you, or is that label advertising a brand that doesn’t exist? For April Fools’ Day, we take a look at real marketing for fake products. It may seem silly, but even fake apps and brands need...

Photo of Five Assorted-color Pens on Paper

Create Strong Branded Merchandise For Your Business

by Dara McBride|March 15, 2021November 11, 2024|Design & Visuals

Adding merchandise to your organization’s marketing efforts could strengthen your brand recognition. Branded merchandise is an option for your business – no matter how big or how small your organization. That’s right; coffee cups, T-shirts, stickers, or whatever fits your...

Rainbow Connections: What’s the Story Behind Color of the Year

by Dara McBride|February 01, 2021November 14, 2024|Design & Visuals

Step aside New Year’s resolutions. It’s time to talk about the color of the year. As one year fades into the next and drab winter lingers at the window, there’s still one fixture that arrives on the scene vibrant: the...

Thoughtful Graphic Design Forges Deeper Connections

by Dara McBride|November 28, 2020November 14, 2024|Design & Visuals

Compelling visuals grab attention and help spread your message. So, how much thought do you put into your designs? With visual content dominating the web, it has never been more important to pursue thoughtful graphic design. It is already readily...

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How Does an App Name Spell Success?

by Dara McBride|August 31, 2020November 14, 2024|Design & Visuals

From dating sites to travel platforms, successful apps find their marketing groove with the right calling card. What’s in an app name? Everything. Consider, for example, that the photo-sharing app and social media platform Instagram started out as Burbn. Like...

Memorable Branding: Tips to Make Your Brand Stick

by Dara McBride|November 26, 2019November 14, 2024|Design & Visuals

It can be easy to introduce ourselves with confidence when we know who we are.