Social Media

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Google’s Algorithm Update and Your Social Media Strategy
by Jess Burton|April 03, 2024|Social Media
It’s time for social media managers to update digital strategies to reflect the latest changes in Google's search algorithms. But do so cautiously. In the ever-evolving landscape of digital marketing, staying ahead of search engine updates is crucial. Recently, Google...
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When Is It Time to Outsource Your Social Media?
by Jess Burton|February 22, 2024|Social Media
Let's delve into the considerations that prompt businesses to contemplate outsourcing of their social media. What potential benefits lie in this strategic decision? In the fast-paced digital landscape of today, navigating social media is a strategic boon and a significant...
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Gazing Into Our Crystal Ball: 2024 Social Media Trends to Watch
by Jess Burton|December 28, 2023|Social Media
As we ring in 2024, social media professionals everywhere are reviewing the updates, changes, and trends to keep in mind for the new year. It's time to compare notes! There's no shortage of predictions on 2024 social media trends to...
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4 Ways to Make the Most of Your Google Business Profile
by Dara McBride|October 14, 2022|Social Media
Google My Business is more than a listing in the digital yellow pages.
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Make Your Instagram Bio Shine
by Dara McBride|March 29, 2022|Social Media
Quick! Describe yourself in 150 characters. That’s the character count for your Instagram bio. As social media users and professionals know, online interactions are often dictated by such counts. Naturally, Instagram sets a limit on the length of your bio,...
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These LinkedIn Do’s and Don’ts May Surprise You
by Dara McBride|September 21, 2021|Social Media
LinkedIn launched in 2003, but this social media networking tool continues to be a winning resource – if you keep up to date on your LinkedIn do's and don’ts. Social media networking 101 starts with LinkedIn. Whether trying to grow...
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Avoid and Recover From These Social Media Faux Pas
by Dara McBride|August 30, 2021|Social Media
Misspellings, inconsistent posting, and embarrassing mix-ups are mistakes that could land you in the digital marketing doghouse. Not all social media faux pas are created equally. Some marketing crimes represent a creative misstep. Others are the product of under-thinking, overthinking...
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Are Hashtags Still in Fashion? Learn Your #History
by Dara McBride|June 21, 2021|Social Media
Remember the pound key? Since 2007, the hashtag has been steadily gathering fans and making the most of the #symbol. It's time to learn the history of the hashtag. Where would we be without the humble hashtag on social media?...
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User-Generated Content: From Audience to Advocate
by Dara McBride|June 14, 2021|Social Media
User-generated content, or UGC, makes your biggest fans the stars of your social media feed—creating community and sharing the burden of creativity. User-generated content is a winning addition to your social media strategy because it has multiple benefits. You likely...
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