Social Media

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Accelerated Marketing Is the New ‘Going Viral’
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Seeing your content spread like wildfire is an incredible marketing opportunity. But it can’t necessarily be planned. Or can it? Don’t deny it: Seeing your organization’s content “go viral” is a little bit of a dream. Why wouldn’t it be?...
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Too Big? Too Small? Rightsize Communications for Success
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From workplace dynamics to online discussions, how do you know if you are in the perfect place? Humans are always looking for the right fit, including in our communications strategies and companies. We want our messages to land with ease,...
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Discover Ecommerce Success With Strong Social Media Marketing
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For retail businesses that hope to thrive, online or otherwise, ecommerce must be part of the strategy. Ecommerce is not only the way of the future, it is the way for businesses to survive in the present day — with...
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Like or Love: Social Media Reactions
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Is your social media relationship ready for the next step? It’s time to move from “like” to “love.” Learning the true meanings behind social media reactions “like” and “love” could be just as helpful to marketers as it is to...
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Quiet Time: When Your Social Media Strategy Is to Go Dark
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There’s no such thing as “business as usual” when your audience is distracted by or anxious about major events. Going dark on social media: If this sounds like a setting to reduce app brightness, your crisis communications strategy may not...
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Embrace and Engage Your Current Followers in 2021
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Ever heard the saying, “It’s not what you know. It’s who you know?” Your mission for 2021 is to engage current followers. Because, guess what? You already know some great people! Chances are the audience you already have holds the...
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Is It Safe to Link Social Media Accounts and Passwords?
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Sharing isn’t caring when it comes to keeping your passwords safe and secure. Should you link social media accounts? It sure would cut down on passwords. Between 2005 and 2015, social networking sites saw nearly a 10% increase in users,...
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Influencer Marketing Makes Promotions Personal
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I like it! Those three words hold the power of the personal recommendation. Influencer marketing can open doors for your business. Are you looking to step up your digital game? If your strategy already includes social media management and digital...
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Gain Feedback and Followers With Google Business Reviews
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Good and bad, reviews inform decisions. Google My Business reviews can help your business stand out. But first, they have to be written.
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It’s a Date: Engage Your Audience and Respond to Feedback
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Effective audience engagement is about finding ways to keep the conversation, and relationship, strong. Ask questions and be a good listener.
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