Social Media

person holding white android smartphone to look at social media app comments and reactions
Like or Love: Social Media Reactions
by Dara McBride|February 15, 2021|Social Media
Is your social media relationship ready for the next step? It’s time to move from “like” to “love.” Learning the true meanings behind social media reactions “like” and “love” could be just as helpful to marketers as it is to...
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Quiet Time: When Your Social Media Strategy Is to Go Dark
by Dara McBride|January 11, 2021|PR & Crisis Communications, Social Media
There’s no such thing as “business as usual” when your audience is distracted by or anxious about major events. Going dark on social media: If this sounds like a setting to reduce app brightness, your crisis communications strategy may not...
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Is It Safe to Link Social Media Accounts and Passwords?
by Dara McBride|October 13, 2020|Social Media
Sharing isn’t caring when it comes to keeping your passwords safe and secure. Should you link social media accounts? It sure would cut down on passwords. Between 2005 and 2015, social networking sites saw nearly a 10% increase in users,...
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scrabble tiles spelling like
Influencer Marketing Makes Promotions Personal
by Dara McBride|September 28, 2020|Social Media
I like it! Those three words hold the power of the personal recommendation. Influencer marketing can open doors for your business. Are you looking to step up your digital game? If your strategy already includes social media management and digital...
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person with Google homepage on computer desk
Gain Feedback and Followers With Google Business Reviews
by Dara McBride|August 17, 2020|Google, Social Media
Good and bad, reviews inform decisions. Google My Business reviews can help your business stand out. But first, they have to be written.
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How to Practice Self-Care on Social Media
by Dara McBride|April 17, 2020|Social Media
Take care of your whole self by being mindful about who you follow. It’s time to practice self-care on social media and clean up your network.
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Verify social media
Identify and Avoid False Social Media Posts
by Dara McBride|March 24, 2020|Social Media
With the right tools, you can carefully navigate posts so that you and your loved ones receive the right information.
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influencers looking at the sunset
They Love You! Find Your Influencers and Advocates
by Dara McBride|February 18, 2020|Social Media
Consumers rely on the advice and recommendations of influencers they trust online, and marketers are responding by investing in influencer marketing campaigns.
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Twitter icon bird in heart
5 Quotes on Why We Love Social Media
by Dara McBride|February 04, 2020|Social Media
On social media, we can have fun, find our tribe, feel inspired, flex our creative muscles, and so much more.
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Conversation bubbles
When It’s Okay to Read the Comments
by Dara McBride|January 30, 2020|Social Media
A sounding board, an echo chamber, an audience, a support group. Depending on who you are and how you communicate, you may define social media platforms differently.
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