Branding

Person With Difficulty And Questions In Studies

Marketing Expertise Makes Fake Brands Feel Real

by Dara McBride|March 29, 2021November 14, 2024|Design & Visuals

Are your eyes deceiving you, or is that label advertising a brand that doesn’t exist? For April Fools’ Day, we take a look at real marketing for fake products. It may seem silly, but even fake apps and brands need...

Photo of Five Assorted-color Pens on Paper

Create Strong Branded Merchandise For Your Business

by Dara McBride|March 15, 2021November 11, 2024|Design & Visuals

Adding merchandise to your organization’s marketing efforts could strengthen your brand recognition. Branded merchandise is an option for your business – no matter how big or how small your organization. That’s right; coffee cups, T-shirts, stickers, or whatever fits your...

black keyboard with rainbow backlighting

How Does an App Name Spell Success?

by Dara McBride|August 31, 2020November 14, 2024|Design & Visuals

From dating sites to travel platforms, successful apps find their marketing groove with the right calling card. What’s in an app name? Everything. Consider, for example, that the photo-sharing app and social media platform Instagram started out as Burbn. Like...

Memorable Branding: Tips to Make Your Brand Stick

by Dara McBride|November 26, 2019November 14, 2024|Design & Visuals

It can be easy to introduce ourselves with confidence when we know who we are.