Insights and Musings Tag: Social Media Marketing Archives

4 Ways to Use Social Listening in a Crisis

by Dara McBride|March 17, 2020November 14, 2024|PR & Crisis Communications

Social media listening involves much more than scanning for mentions of your brand across the social web.

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Social Technographics: Ladder to Social Media Success

by Dara McBride|January 28, 2020November 14, 2024|Social Media

Imagined as a ladder, each social technographics rung represents another step up into how invested you may be in your online presence.

Break Down Social Media Goals

by Dara McBride|October 03, 2019November 14, 2024|Strategic Marketing Plans

When we break down a task, we make our success more attainable. Embarking on a social media journey can feel overwhelming. From building a following to monitoring trends, you may think you don’t have time. But the virtual side of...

Social media policy is a crucial tool for any organization

Why Your Business Needs a Social Media Policy

by Dara McBride|September 05, 2019November 14, 2024|PR & Crisis Communications

Sometimes, the internet can feel like the Wild West. Understanding our tools, planning ahead, and having procedures in place can help. That’s why your business needs a social media policy. What’s a social media policy? A social media policy is...

Advance Your Digital Marketing Career

by Dara McBride|September 03, 2019November 14, 2024|Marketing 101

As digital marketers, we are always learning. Whether navigating a new app or staying up-to-date on industry news, it is important to stay curious. Taking a short course or earning a certificate can help professionals expand their talents. It can also help...

Set SMART Social Media Goals

by Dara McBride|August 06, 2019November 14, 2024|Strategic Marketing Plans

Let’s go from the broad to the specific. As online marketers, we often think about success in terms of positive online interactions, strong followings, and engaged audiences. We recognize that the power of social media can help us reach our...

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3 TED Talks to Pique Your Social Media Marketing Curiosity

by Dara McBride|May 14, 2019November 14, 2024|Social Media

TEDTalks Offer Social Media Marketing and Branding Lessons In social media marketing—as with all forms of good marketing, we love to think about why and how. How can we connect with this group? Why is this connection special? It’s important...

Where Is Everyone? Platform Outages Happen.

by Dara McBride|March 27, 2019November 14, 2024|PR & Crisis Communications

How to respond to those pesky platform outages. Down for required maintenance. Uh-oh, looks like something’s wrong. We will be back soon. Experiencing an interruption on the web or through a social platform can be unexpected, frustrating, maybe even embarrassing....

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Trying too hard to be perfect?

by Dara McBride|March 24, 2019November 14, 2024|Social Media

Why you can find success by keeping it real. Crisp, clean, curated. There’s no denying the certain pleasure attached to a well-thought-out Instagram feed. After all, brands-and individuals-work to truly develop their own signature look, building trust and followers along...

Social Media Marketing Education Programs

by Nancy Dibert|April 16, 2018November 14, 2024|Marketing 101

We are happy to announce our very own CEO, Nancy Dibert, has partnered with the University of Delaware Professional and Continuing Studies to teach Social Media Marketing. UD’s Social Media Marketing program now includes two new powerful programs: Fundamentals of Social Media...