Target Audience

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How Can Marketers Be Helpers in Uncertain Times
In Times of Crisis, Understand Your Audience’s Needs
by Dara McBride|March 17, 2020|PR & Crisis Communications
In times of crisis, it’s especially important to understand what your audience wants.
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Brown Wooden Ladder on Brown Wooden Bookshelf
Social Technographics: Ladder to Social Media Success
by Dara McBride|January 28, 2020|Social Media
Imagined as a ladder, each social technographics rung represents another step up into how invested you may be in your online presence.
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niche marketing written over puppy face
Target Marketing vs. Niche Marketing: What’s the Difference?
by Dara McBride|December 03, 2019|Marketing 101
When addressing your audience, it’s all about going from big to small. That way, you can reach the people who really care about what you do.
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