Dara McBride, Author at Epic Marketing Consultants

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Why Your Credit Union Website Should Be ADA Compliant

by Dara McBride|February 08, 2021February 26, 2021|Credit Union Marketing, Websites

Providing for all members means an accessible and enjoyable experience—in branches and online. When you think about Americans with Disabilities Act (ADA) compliance and your credit union, are you thinking about your website? Accessibility goes beyond the physical world. So,...

Rainbow Connections: What’s the Story Behind Color of the Year

by Dara McBride|February 01, 2021August 29, 2023|Design and Visuals

Step aside New Year’s resolutions. It’s time to talk about the color of the year. As one year fades into the next and drab winter lingers at the window, there’s still one fixture that arrives on the scene vibrant: the...

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Positioning Your Credit Union as a Thought Leader

by Dara McBride|January 25, 2021January 05, 2022|Credit Union Marketing

Wouldn’t you like your CU to be known for innovation, leadership, and talent? As community-minded organizations, credit unions can naturally break out as thought leaders. This buzzy term fits right in when it comes to credit unions and their missions...

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Your Credit Union Marketing Budget Goals for 2021

by Dara McBride|January 04, 2021February 26, 2021|Credit Union Marketing

The world changed in 2020. That means your marketing budget will still look different in 2021. Is it time for your credit union marketing budget to get an update? Probably yes – but any update needs to account for recent...

Goal or No Goal? Finding Your 20 Wins From 2020

by Dara McBride|December 21, 2020January 05, 2022|Thought Leadership

There’s no denying it: 2020 turned out much different than we imagined it. On New Year’s Eve 2019, what goals did you dream up for 2020? Perhaps you were bright-eyed and optimistic, looking ahead to a year of discovery, travel,...

Raise Your Hand: Send Your Perfect Pitch Email

by Dara McBride|December 14, 2020December 12, 2020|Email Marketing

A pitch email is your shot to say hello. Here’s how to get it right. What are the ingredients to a perfect pitch email? As short as these missives can be, they can feel extremely challenging to write. Meanwhile, it...

Use Marketing to Reach Your Credit Union Membership Goals

by Dara McBride|December 07, 2020February 26, 2021|Credit Union Marketing

It’s that time of year again. Are you on track to reach your end-of-year membership goals? Year-end credit union membership goals are a strong opportunity to end the year on a sweet note. But with the holiday spirit setting...

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Dara McBride

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