Dara McBride

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Need Support? Content Pillars Lift Up Credit Union Messaging
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Blogs, tweets, posts, newsletters. Where will all the copy come from?  For your credit union marketing plan, content pillars are your best friends. Between social media needs and marketing materials, copy can add up. Content pillars are the materials you...
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Onboarding Clients? 5 Marketing Questions Agencies Should Ask
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Don’t be afraid to ask questions! The right questions can reveal details that will help unlock deeper relationships and improved understanding. When onboarding a marketing client, what makes for a good question? And why is it important to ask questions...
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When Consumer Behaviors Change, Credit Unions Must Listen
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Marketing, advertising, and communication are more important than ever. Here’s how your financial institution can use tools to recalibrate and effectively reach members. It’s 2020 and it feels like consumer behavior is doing a 180. Any plans your credit union...
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How Does an App Name Spell Success?
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From dating sites to travel platforms, successful apps find their marketing groove with the right calling card. What’s in an app name? Everything. Consider, for example, that the photo-sharing app and social media platform Instagram started out as Burbn. Like...
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NCUA Membership Rules Have Opened the Door. Is Your Credit Union Ready?
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A ruling from the NCUA is helping folks across the U.S. access safe and affordable financial services by changing how credit union areas are defined. Credit unions: Get ready to welcome new members! At the end of July, the National...
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Use Your Credit Union Blog to Empower and Inform
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Blogging is another way your credit union’s marketing and communication plans educate and inform members. Does your credit union need a blog? If you’ve never asked the question, it’s worth considering. A credit union is a community in itself and,...
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Gain Feedback and Followers With Google My Business Reviews
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Good and bad, reviews inform decisions. Google My Business reviews can help your business stand out. But first, they have to be written.
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Credit Union Marketing Videos Create Connections
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Why add video to your credit union marketing? Credit union videos can inform, educate, and build community. It's a perfect match.
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It’s a Date: Engage Your Audience and Respond to Feedback
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Effective audience engagement is about finding ways to keep the conversation, and relationship, strong. Ask questions and be a good listener.
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Credit Unions and Cyber Fraud: Protect Your Finances and Identity
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Through information you share online, you could open yourself up to fraud. Credit unions and members can work together to avoid cyber fraud.
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