Dara McBride

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Project Management: It’s What We All Should Be Doing
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Is project management your job? Even if you’re not an official project manager, these skills and habits are ones to encourage. Project management. If you’ve ever tried to keep coworkers and deliverables on track, you know it can be more...
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Do You Know How to Define Your Credit Union’s Voice Online?
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It starts with good branding. Developing a clear voice for your credit union online and through social media marketing is essential to communications and community success. It’s not enough for your credit union to have a presence online; your credit...
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Multi-Channel Marketing Meets Consumers Where They Are
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When consumers are everywhere, your marketing materials should be too. Creating a cohesive campaign with multi-channel marketing means meeting people where they are. So, what is multi-channel marketing? And why is it important for your business? In today’s world, we...
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Is It Safe to Link Social Media Accounts and Passwords?
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Sharing isn’t caring when it comes to keeping your passwords safe and secure. Should you link social media accounts? It sure would cut down on passwords. Between 2005 and 2015, social networking sites saw nearly a 10% increase in users,...
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Crisis Leadership Skills Prepare Your Credit Union
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In a crisis, leadership becomes less about position and title, and more about actions, character, and results. In 2020, everyone is being tested. How is your credit union weathering the storm? Crisis leadership at your credit union requires communication. So...
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Influencer Marketing Makes Promotions Personal
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I like it! Those three words hold the power of the personal recommendation. Influencer marketing can open doors for your business. Are you looking to step up your digital game? If your strategy already includes social media management and digital...
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Need Support? Content Pillars Lift Up Credit Union Messaging
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Blogs, tweets, posts, newsletters. Where will all the copy come from?  For your credit union marketing plan, content pillars are your best friends. Between social media needs and marketing materials, copy can add up. Content pillars are the materials you...
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Onboarding Clients? 5 Marketing Questions Agencies Should Ask
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Don’t be afraid to ask questions! The right questions can reveal details that will help unlock deeper relationships and improved understanding. When onboarding a marketing client, what makes for a good question? And why is it important to ask questions...
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When Consumer Behaviors Change, Credit Unions Must Listen
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Marketing, advertising, and communication are more important than ever. Here’s how your financial institution can use tools to recalibrate and effectively reach members. It’s 2020 and it feels like consumer behavior is doing a 180. Any plans your credit union...
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How Does an App Name Spell Success?
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From dating sites to travel platforms, successful apps find their marketing groove with the right calling card. What’s in an app name? Everything. Consider, for example, that the photo-sharing app and social media platform Instagram started out as Burbn. Like...
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