Dara McBride, Author at Epic Marketing Consultants

Thoughtful Graphic Design Forges Deeper Connections

by Dara McBride|November 28, 2020February 26, 2021|Design and Visuals

Compelling visuals grab attention and help spread your message. So, how much thought do you put into your designs? With visual content dominating the web, it has never been more important to pursue thoughtful graphic design. It is already readily...

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Be Prepared: Winterize Your Credit Union Strategy

by Dara McBride|November 23, 2020January 03, 2022|Credit Union Marketing

Prepping for a change in season ensures you are ready no matter the weather. Brrr – feels like it’s time to winterize your credit union strategy and communications! What does that mean? Anyone who lives where it gets cold, cold,...

Project Management: It’s What We All Should Be Doing

by Dara McBride|November 16, 2020January 05, 2022|Leadership

Is project management your job? Even if you’re not an official project manager, these skills and habits are ones to encourage. Project management. If you’ve ever tried to keep coworkers and deliverables on track, you know it can be more...

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Multi-Channel Marketing Meets Consumers Where They Are

by Dara McBride|October 27, 2020January 05, 2022|Advertising

When consumers are everywhere, your marketing materials should be too. Creating a cohesive campaign with multi-channel marketing means meeting people where they are. So, what is multi-channel marketing? And why is it important for your business? In today’s world, we...

Crisis Leadership Skills Prepare Your Credit Union

by Dara McBride|October 06, 2020October 16, 2023|Credit Union Marketing

In a crisis, leadership becomes less about position and title, and more about actions, character, and results. In 2020, everyone is being tested. How is your credit union weathering the storm? Crisis leadership at your credit union requires communication. So...

Need Support? Content Pillars Lift Up Credit Union Messaging

by Dara McBride|September 21, 2020January 05, 2022|Content Marketing, Credit Union Marketing

Blogs, tweets, posts, newsletters. Where will all the copy come from? For your credit union marketing plan, content pillars are your best friends. Between social media needs and marketing materials, copy can add up. Content pillars are the materials you...

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Onboarding Clients? 5 Marketing Questions Agencies Should Ask

by Dara McBride|September 13, 2020October 16, 2023|Marketing 101

Don’t be afraid to ask questions! The right questions can reveal details that will help unlock deeper relationships and improved understanding. When onboarding a marketing client, what makes for a good question? And why is it important to ask questions...

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Dara McBride

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