Dara McBride

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Yes, You Can Use Video on LinkedIn
by Dara McBride|May 23, 2019|Audio and Video
Everybody’s on LinkedIn—even celebrities are on this social platform known for networking. And while this may not be the platform you go to for fun, it is the platform you should be on for professional connections. According to numbers from LinkedIn’s Sophisticated...
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4 Quotes to Inspire Your Entrepreneurial Habits
by Dara McBride|May 21, 2019|Relationships & Networking
Resilience, curiosity, focus and follow through—the skills required to be an entrepreneur are good ones to have no matter what industry you’re in, and no matter whether you own your own business. Working with an entrepreneurial outlook can be beneficial...
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3 TED Talks to Pique Your Social Media Marketing Curiosity
by Dara McBride|May 14, 2019|Social Media
TEDTalks Offer Social Media Marketing and Branding Lessons In social media marketing—as with all forms of good marketing, we love to think about why and how. How can we connect with this group? Why is this connection special? It’s important...
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Don’t Forget These Personalization Tips
by Dara McBride|May 07, 2019|Use Your Words
Data, data, data. People crave a personal connection online and in the real world. Thanks to the wealth of social media and marketing insights we’re now able to collect, we can easily innovate to customize the user experience in ways...
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Turn Your Call to Action into the Perfect Invitation
by Dara McBride|April 02, 2019|Use Your Words
Think back to a time a friend invited you to do something. You might have agreed immediately, or you might have felt a little hesitant. Why? In online marketing and communications, we’re always inviting our friends and followers and clients...
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Why People Unsubscribe and How to Keep Them Engaged
by Dara McBride|March 30, 2019|Use Your Words
Understanding why people unsubscribe and how to keep them engaged. If marketing is all about building relationships, marketers better be prepared to face rejection—and know what to do to get that second date. Every email sent, every update tweeted, and...
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Where Is Everyone? Platform Outages Happen.
by Dara McBride|March 27, 2019|PR & Crisis Communications
How to respond to those pesky platform outages. Down for required maintenance. Uh-oh, looks like something’s wrong. We will be back soon. Experiencing an interruption on the web or through a social platform can be unexpected, frustrating, maybe even embarrassing....
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Trying too hard to be perfect?
by Dara McBride|March 24, 2019|Social Media
Why you can find success by keeping it real. Crisp, clean, curated. There’s no denying the certain pleasure attached to a well-thought-out Instagram feed. After all, brands-and individuals-work to truly develop their own signature look, building trust and followers along...
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Do You Feel Lucky? Get Lucky in Marketing
by Dara McBride|March 13, 2019|Strategic Marketing Plans
Is it possible to be lucky in marketing? Just your luck! Everything is going your way. Sometimes it can feel as if higher forces are behind notable events, like a risk paying off or a new client showing interest, and...
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10 Albert Einstein Quotes that will Motivate and Inspire Your Work
by Dara McBride|March 04, 2019|Audio and Video
Einstein Quotes for Motivation and Inspiration To keep experimenting, to stay curious, and to connect with others—Einstein reminds us that hard work doesn’t necessarily add up to achieving our goals. Instead of doing what we’ve always done or accepting the...
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