Copywriting

Email Marketing or Newsletter Marketing: Which is Better?

by Dara McBride|August 23, 2021November 14, 2024|Use Your Words

There are many tools to use in the marketing toolbox, so many that it’s worth delving into what makes each one unique. Is email marketing or newsletter marketing right for your organization? Now hear this: Email marketing and newsletter marketing...

Word Your Perfect Pitch by Thinking About Actions, Senses

by Dara McBride|August 16, 2021November 14, 2024|Use Your Words

There are only so many ways to explain what we do. Or are there? Consider the vocabulary you use to finesse the words in your perfect pitch. There’s often direction on what a perfect pitch looks like – but what...

Raise Your Hand: Send Your Perfect Pitch Email

by Dara McBride|December 14, 2020November 14, 2024|PR & Crisis Communications

A pitch email is your shot to say hello. Here’s how to get it right. What are the ingredients to a perfect pitch email? As short as these missives can be, they can feel extremely challenging to write. Meanwhile, it...

Creative woman with business plans on the wall

Brainstorming Block? Here’s How to Work Through It

by Dara McBride|July 07, 2020November 14, 2024|Use Your Words

Does creative brainstorming leave you feeling overwhelmed? Having goals, routines, and a creative group can ensure a productive brainstorm.

Make Your Copy Shine Online

by Dara McBride|November 12, 2019November 14, 2024|Use Your Words

Searchable, digestible, clickable, and shareable. Strong storytelling stands out anywhere. When we know how to grab attention and get our point across, we can call ourselves successful communicators. However, it’s also important to adjust our copy to fit the medium....

Relax, Take it easy and have fun in vaccination

Craft Your Out-of-Office Email

by Dara McBride|July 25, 2019November 14, 2024|Use Your Words

Rejuvenation is especially important in marketing. Fast-paced environments, exciting challenges, and frequent deadlines can be both thrilling and stressful. Even if marketers are happy in their industry, they can still feel overloaded and in need of a break. Yes, you can and...

Add Emojis for Fun, Creative Connections

by Dara McBride|July 23, 2019November 14, 2024|Use Your Words

Does your business speak emoji? There are more than 3,000 emojis at our fingertips⁠—and we are making use of them! Facebook statistics show an average of 5 billion emojis are sent each day on Facebook Messenger. And as of mid-2015—a few...

A yellow color mail icon with a text You are invited

Turn Your Call to Action into the Perfect Invitation

by Dara McBride|April 02, 2019November 14, 2024|Use Your Words

Think back to a time a friend invited you to do something. You might have agreed immediately, or you might have felt a little hesitant. Why? In online marketing and communications, we’re always inviting our friends and followers and clients...