Dara McBride

Twitter icon bird in heart
5 Quotes on Why We Love Social Media
by Dara McBride|February 04, 2020|Social Media
On social media, we can have fun, find our tribe, feel inspired, flex our creative muscles, and so much more.
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Conversation bubbles
When It’s Okay to Read the Comments
by Dara McBride|January 30, 2020|Social Media
A sounding board, an echo chamber, an audience, a support group. Depending on who you are and how you communicate, you may define social media platforms differently.
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Brown Wooden Ladder on Brown Wooden Bookshelf
Social Technographics: Ladder to Social Media Success
by Dara McBride|January 28, 2020|Social Media
Imagined as a ladder, each social technographics rung represents another step up into how invested you may be in your online presence.
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Rainbow pencils
Establish Yourself on Social Media and Build Connections
by Dara McBride|January 23, 2020|Relationships & Networking
Picture this: You’re an emerging leader in your field. (Not so hard to do, right?) You’re passionate about your field and dedicated enough to pursue opportunities to gain additional skills. You hear about an incredible opportunity that will help you...
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Inbound vs. Outbound Marketing
Understanding Inbound vs. Outbound Marketing Differences
by Dara McBride|January 14, 2020|Marketing 101
We may be emailing, blogging, tweeting, or cold calling, among other communications. That’s why it’s important to understand fundamentals like inbound and outbound marketing.
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person drawing a creative bulb
Epic Marketing and Delaware ShoutOut Form Partnership
by Dara McBride|December 04, 2019|Epic News
Epic Marketing Consultants Corporation, a full-service marketing agency, entered into an agreement with Delaware ShoutOut, LLC, a social media management and training firm, to acquire Delaware ShoutOut’s ongoing social media management division earlier this summer.
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niche marketing written over puppy face
Target Marketing vs. Niche Marketing: What’s the Difference?
by Dara McBride|December 03, 2019|Marketing 101
When addressing your audience, it’s all about going from big to small. That way, you can reach the people who really care about what you do.
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Pink background with "I'm stuck on you
Memorable Branding: Tips to Make Your Brand Stick
by Dara McBride|November 26, 2019|Design & Visuals
It can be easy to introduce ourselves with confidence when we know who we are.
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Good copy doesn’t end with you
Make Your Copy Shine Online
by Dara McBride|November 12, 2019|Use Your Words
Searchable, digestible, clickable, and shareable. Strong storytelling stands out anywhere. When we know how to grab attention and get our point across, we can call ourselves successful communicators. However, it’s also important to adjust our copy to fit the medium....
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Plan Prepare Success are the steps for success of an organization
Two Terms to Know: SWOT and KPI
by Dara McBride|October 24, 2019|Strategic Marketing Plans
The success of an organization is linked to its strategy. How do you determine the strategy? How do you know if your strategy is effective? Here are two terms you need to know if you hope to set and track...
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